منابع مشابه
Assessment of Strategic Marketing Planning
The planning of marketing activities is one of the main priority of the company . The main task of the author is based on literature review to apply the tool for evaluating marketing planning . On the one hand, this will reveal weaknesses in marketing planning. On the other hand will enable search of additional resources to improve the company's activities. After research and analysis of the da...
متن کاملStrategic Marketing Planning: Theory and Practice
In order to explore the complexities of developing a strategic marketing plan, this article is written in three parts. The first describes the strategic marketing planning process itself and the key steps within it. It also deals with implementation issues and barriers to marketing planning. The second part provides guidelines for the marketer which will ensure that the input to the marketing p...
متن کامل,Strategic marketing planning in turbulent environments: The case of Prornocast'
This article illustrates an approach to strategic marketing planning in times of rapid change. The process begins with an extensive situation analysis that pays particular attention to environmental Change coming from political, behavioural, economic, sociological, and technological sources. These environmental forces are looked at from the points of view of the company, the business ecosystem,...
متن کاملEstablishing a Strategic View of Sport Events: Marketing a Multiphase Sport Experience
The multiphase leisure experience looks at the experience as a five phase process that includes anticipation, travel to, onsite behavior, travel from, and recollection. This continuum depicts a dynamic experience, one that evolves and matures across the five phases. The purpose of this study is to take this model and apply it to sport events. Understanding sport events as a multiphase experienc...
متن کاملStrategic Planning in the Occupational Health Department
Introduction: Universities play a key role in creating a knowledge-based society and its sustainable development. Strategic planning by strategically analyses internal and external environments of the organization, forecast its future, identifying its strategic direction, and strengthening organizational structures, processes, and outcomes, creates and sustains competitive advantages. This stud...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: CHOREGIA
سال: 2007
ISSN: 1791-4027
DOI: 10.4127/ch.2007.3.1.27-44